شهد المشروع، الذي أُنجز بفخر واعتزاز، تحقيق أهداف استراتيجية هامة بفضل التعاون الوثيق بين الفريقين. لقد تمكنت شركة تاج الصفا من تعزيز استراتيجياتها في التسويق والمبيعات بفضل الدعم والخبرة المقدمة من فريق إدامة.

تفتخر مجموعة إدامة للاستشارات بدورها في هذا النجاح، وتؤكد على استمرارها في تقديم الحلول الاستراتيجية و التسويقية المتكاملة لدعم الشركات في تحقيق أهدافها وتنمية أعمالها.

In business you need to keep asking the big questions; Are you satisfied about your organization performance? What is needed to enhance the performance? Can We be better? What is needed to grow and flourish?

Your Solution: Business Doctor ‘EDAMA’

All the answers and more for the above questions can be founded when you get the proper diagnose from your Business Doctor; ‘EDAMA’

Project Overview

EDAMA implemented a consulting project named Business Diagnostic and Valuation , for NDT which is a Telecommunication Engineering company with was stablished before 18 years. The contract lasted a period of (3) Months, from 2^nd of July,2020, till the 2^nd of September ,2020, and was managed and delivered by Dr. Hani Al Abdallat as a Senior Management Consultant.

Project Phases and Activities

The project consisted of multiple phases, in which EDAMA implemented and accomplished the following activities:

• Apply Performance Inspection through managers interviews, observation, and desk review.
• Analyzing for the external business environment (PESTEL, Porter& Joint Flexibility Test) and provided the trends, success factors, opportunities and threats.
• Diagnosing the Competition Anti-Bodies using industry matrix, and positioning maps and recommending moves and market positioning to support the competitive advantage.
• Diagnosing the Medical History, to identify main features of the organization culture.
• Conducting Health-Check for the all the business functions and specifying the Business Bone Densitometry Scale.
• Applying Business Blood Test for the financial performance through the last five years books, and inspecting the expenses, and cost allocations and provide recommendation
• Applying Operations Fat Test using lean management practices, identifying the waste sources, and providing recommendations to decrease the cost of operations.
• Diagnosing the projects & services records, to orient the management decisions and trade-offs toward effectiveness.
• Valuating the business and Prepare an Investor Pitching Business Plan.

Client Satisfaction

At the end of the project the client expresses our high satisfaction for the quality of deliverables, depth of analysis and recommendations, and the professional attitude and commitment.

EDAMA’s Expertise

In this project EDAMA as a Management and Business Consultant have proven their capacity and capability to diagnose and assess business performance, and provide the recommendations and plans needed to enhance financial and non-financial performance

The ability to align the organizations departments became harder when the organization structure is huge, with the existence of 13 different function with different background. In this case the need to build the strategy with the Board of Directors and Executive Management, then cascading it to all the business units is a challenging mission that requires mastering the art of the Strategy Balanced Scorecard.

Objective of Strategy Consulting

This kind of strategy consulting includes shifting the minds of all the involved employees toward strategic thinking, by supporting the consulting service with strategy training and coaching to assure using same language and to confirm the strategy alignment by having a clear contribution for each business unit and employee to the strategic objectives.

Project Overview

EDAMA implemented a consulting project named “Strategy Planning Consulting & Training”, with JOTC the first independent open-access storage provider in Jordan offering world-class storage, handling, transportation, aviation fueling and bunkering services for local and regional clients in the petroleum industry. The contract lasted a period of (4) Months, from 6^th of November, 2019, till the 1^st of March ,2020, and was managed and delivered by Eng. Hani Al Abdallat as a Senior Management Consultant.

Project Phases and Activities

The project consisted of multiple phases, in which EDAMA implemented and accomplished the following activities:

• Facilitating a Strategy Workshop for the BOD and the executive management to specify the strategic intent. (Visio, Mission, Core Values, Change Agenda and High-Level Goals)
• Conducting an analysis for the external business environment (PESTEL, Porter& EFAS,) and provided the industry trends, success factors, trends opportunities and threats.
• Conducting analysis for the internal business environment (Value Chain, VRIN, Financial Reports, Projects performance, Marketing and IFAS) and submitted an evaluation to the main strength and weaknesses with recommendations.
•  Transferring knowledge through managers trainings (24 Employee) and one on one managers coaching (13 Employee)
• Translating the Strategy using Strategy Map and Balanced Scorecard, with KPIs, and target for each strategic objective.
• Cascading the strategy to all department by preparing (13) business unit operational plan, which included departmental objectives, KPIs, initiatives, timeline, and budget.
• Providing the top-management with a strategy implementation road map.
• Facilitating a Strategy launching workshop for the BOD and the executive management.

Results and Impact

As a result, JOTC B.O.D strategy became actionable, and the managers in all business units mastered the strategy planning skills, and were able to build on the strategy plan that they got to plan for the year after. What’s more, the strategic performance now is the core for the company’s employee’s evaluation, and all initiatives needed to bridge the KPIs target gap are on track.

EDAMA’s Expertise

In this project, EDAMA as a Strategy Consultant have proven their capacity and capability to build strategic plans using Balanced Scorecard, and provide customized recommendations to orient the management and team daily efforts toward achieving the required level of performance.    

The development projects need a compass to assure the effectiveness of the programs and projects spending, which requires a deep understanding for the sectors and market dynamics. The is also valid in the private sector where investors who are targeting new markets, or willing to develop new products need to be aware about their business eco-system, including market size, competition, main stakeholders, barriers, and optimization opportunities.

The comprehensive understanding for al the factors mentioned above and even more can’t be achieved without a professional, scientific-based Market/Value-Chain Research.

Project Overview

EDAMA implemented a consulting project titled; “Consultancy in Conducting Handicraft Value Chain Study” with CARE in Jordan under the umbrella of “Empowering Voices and Economic Participation of Refugee and Host Community Women in Jordan” project.

The contract with EDAMA lasted a period of (21) week, from 12th of July 2021, till the 2nd of December ,2021, and was managed and delivered by Eng. Hani Al Abdallat as a Senior Management Consultant. CARE in Jordan is appreciating their outstanding performance including quality of deliverables, professional attitude and commitment.

Project Phases and Activities

The project consisted of multiple consulting assignments, in which EDAMA implemented and accomplished the following activities:

• Collecting primary data through interviews, focus groups, and observations from different types of respondents including (24) individuals and (11) organizations inside and outside Amman.
• Collecting secondary data and conducting a literature review for (83) report and article.
• Utilizing qualitative and quantitative data analysis tools, to provide in-depth analysis, findings, and conclusions.
• Preparing a Market Research that covered market characteristics, segmentation, eco-system, products, prices, legislations, customer landscape, competition, local and global sizing, driving forces, success factors, trends, and exporting plans.
• Preparing a Value Chain Analysis Study that provided a comprehensive analysis about the stakeholders, components, challenges, and opportunities across all the stages of the VC, and highlighted the main bottlenecks.
• Preparing a Value Chain Optimization Study that revealed the entrepreneurs needs for support, suggested potential partnerships and linkages, provided solution to enhance the efficiency and effectiveness of processes, and delivered a clear integration and synergy recommendations, beside crafting a marketing strategy.

Results and Impact

The project provided CARE with in-depth knowledge about the sector under examination, and the result went beyond the expectation by providing an actionable integration plans to optimize the sector and specifying the main linkages and naming the key-stakeholders with their roles.

EDAMA’s Expertise

As a result, CARE International in Jordan recommended working with EDAMA, as they have proven their ability and capacity to conduct an evidence-based research, with tailored recommendations that highly orient the strategic direction, and ongoing operations of INGOs.  

Project Overview

EDAMA implemented a consulting project titled; “Managing Business During Crisis Online Training/ Financial Management, Marketing and Packaging” with CARE in Jordan under the umbrella of “A New Way for Syrian Refugees & Jordanians: Sustainable Solutions for Livelihood” project. The contract with EDAMA lasted a period of (11) week, from 11^th of December 2021, till the 24^th of February ,2022.

Project Teams

EDAMA Team Included:

• Eng. Ruba Al Qudah/ Project Manager and Marketing Consultant
• Mr. Ahmad Abu Al Sondos / Financial Management Consultant
• Eng. Sujud Al Balawneh / Packaging Consultant 

Project Activities

The project consisted of multiple consulting assignments, in which EDAMA implemented and accomplished the following activities:

• Develop Training Materials for SMEs business development, marketing, finance, accounting, and packaging
• Provide digital literacy and orientation for the participant on using email, and Zoom
• Develop and conduct pre-Training and post-Training evaluation assessment
• Conducting an interactive online training, for 309 participants, with a total of 480 training hours
• Coach the SMEs to prepare finance resilience plans to respond to COVID-19
• Coach the SMEs to prepare a Marketing Strategy, and Social Media action plans.
• Prepare comprehensive attendance, demographic, and assessment reporting after each training
• Submit a detailed final report

Results and Impact

CARE in Jordan appreciated EDAMA outstanding performance including quality of deliverables, professional attitude and commitment. In addition all the MSMEs owners expressed a high satisfaction about the high positive impact of the projects on their ability to manage and sustain their business.

EDAMA’S Expertise

Accordingly, CARE International recommended working with EDAMA, as they have the capabilities to provide Micro, Small and Medium enterprises with consulting, training, and coaching services, that has a high positive impact on their business’s sustainability.

Project Overview

EDAMA implemented a consulting project titled; “Managing Business During Crisis Online Training/ Financial Management, Marketing and Packaging” with CARE in Jordan under the umbrella of “A New Way for Syrian Refugees & Jordanians: Sustainable Solutions for Livelihood” project. The contract with EDAMA lasted a period of (12) week, from 29th of August 2021, till the 24^th  of November ,2021.

CARE in Jordan is appreciating EDAMA outstanding performance including quality of deliverables, professional attitude and commitment.

Project Team

EDAMA Team Included:

• Eng.Ruba Al Qudah/ Project Manager and Marketing Consultant
• Mr.Ahmad Abu Al Sondos / Financial Management Consultant
• Eng.Sujud Al Balawneh / Packaging Consultant 

Project Activities

The project consisted of multiple consulting assignments, in which EDAMA implemented and accomplished the following activities:

• Develop Training Materials for SMEs business development, marketing, finance, accounting, and packaging
• Provide digital literacy and orientation for the participant on using email, and Zoom
• Develop and conduct pre-Training and post-Training evaluation assessment
• Conducting an interactive online training, for 100 participants, with a total of 160 training hours
• Coach the SMEs to prepare finance resilience plans to respond to COVID-19
• Coach the SMEs to prepare a Marketing Strategy, and Social Media action plans.
• Prepare comprehensive attendance, demographic, and assessment reporting after each training
• Submit a detailed final report

Results and Impact

CARE in Jordan appreciated EDAMA outstanding performance including quality of deliverables, professional attitude and commitment. In addition, all the MSMEs owners expressed a high satisfaction about the high positive impact of the projects on their ability to manage and sustain their business.

Accordingly, CARE International recommended working with EDAMA, as they have the capabilities to provide Micro, Small and Medium enterprises with consulting, training, and coaching services, that has a high positive impact on their business’s sustainability.  

Project Overview

EDAMA implemented a consulting project to develop a Strategic Performance Management System (Business Strategy) for Al Moka’ab, which is a pioneering company working on the construction field, and specialized in luxurious residential building, and green buildings technologies.  

The contract with EDAMA lasted a period of (12) Months, from 2^nd of January 2020, till the 30^th of December ,2020 and was managed and delivered by Eng. Hani Al Abdallat as a Senior Management Consultant.

Project Activities

The project consisted of multiple phases, in which EDAMA implemented and accomplished the following activities:

• Facilitating a Strategy Workshop for the BOD and the executive management to specify the strategic intent. (Visio, Mission, Core Values, Change Agenda and High-Level Goals)
• Conducting an analysis for the external business environment (PESTEL, Porter& EFAS,) and provided the industry trends, success factors, trends opportunities and threats.
• Conducting analysis for the internal business environment (Value Chain , VRIN, Financial Reports, Projects performance, Marketing and IFAS) and submitted an evaluation to the main strength and weaknesses with recommendations.
• Translating the Strategy using Strategy Map and Balanced Scorecard, with KPIs, and target for each strategic objective.
• Aligning the strategy with the company structure, shared-values, staff, leadership style, skills, and systems, and recommending the required improvements.  
• Providing the top-management with a strategy implementation road map.
• Monitoring and follow up to evaluate the implementation progress, and suggest improvements.

Results and Impact

Al Moka’ab management now has a crystal-clear roadmap to reinforce their competitive advantage, and after a year of implementing the plan, they could achieve Year 1 strategic objectives.

EDAMA’s Expertise

EDAMA as a Strategy Consultant have proven their capacity and capability to build strategic plans , and provide customized recommendations to orient the management and team daily efforts toward achieving the required level of performance.